THE GREENWICH MEDICAL SKINCARE AND LASER SPA | SOCIAL MEDIA CLIENT
The Greenwich Medical Skincare and Laser Spa partnered with BentoBox Media where Miiko Mentz led the charge.
Learn more in Miiko’s own words…
I was brought in to handle all aspects of Greenwich Medical Spa’s social media marketing and community management. The challenge and assignment were to help it grow its community, and more importantly, to get existing clientele and potential customers engaging with the brand on social media. The company had struggled with both community growth and engagement, as well as trying to figure out how to use social media to attract new business.
I provided strategic direction and a social media plan that had a strong emphasis on engagement, but also promotions that drove website traffic and foot traffic (scheduled appointments and attendance to events).
The content strategy included a mix of curated content, promotions, and branded content designed to encourage engagement, but also educate fans and followers (clients and potential clients). I helped take engagement from almost non-existent to a steady stream of likes, shares, and comments. I also answered questions about services, which led to new appointments.
The result has been a 510% growth in community and 111% growth in engagement, which has led to increased brand awareness among the target audience, new appointments, and increased attendance at events, plus customer retention and acquisition of new customers. Business is booming so much that Greenwich Medical Spa opened a second location!
My experience with the Greenwich Medical Spa and other clients has given me the expertise needed to help you with your social media marketing needs. If you’re interested in working with me, let’s chat. Contact me.