The Content Marketing Process
The amount of time it takes to develop content depends on an individual client’s specific needs, any requested revisions and my booking schedule. Blog posts can take anywhere from one day to several days. An in-depth, fully researched magazine article, case study, or white paper takes anywhere from two to four weeks. Longer e-books and other website content can take from four to eight weeks, depending on size. If our schedule permits, we can also do rush jobs and turn around shorter writing assignments on the same day – or within several days. Again, it depends on the size and scope of your project. Here’s our process for content marketing:
1. Initial Inquiry:
After receiving your inquiry submission on our Contact Page, we will review your inquiry and contact you to set up a call. We do our best to get back to all inquiries on the same day that we receive them, but please note it can take up to 48 hours.
2. Meet and Greet:
The initial call is like getting a cup of coffee and chatting to see if we both feel that there’s a fit between us, not only with needs and capabilities matching, but also chemistry and work style. We like to partner with our clients, grow together and make lasting friendships along the way. By doing this, it sets us both up for a productive and successful relationship. During this session, we will discuss your project needs as well as your budget and our pricing to make sure we’re on the same page. (See below for pricing).
3. Getting On My Schedule:
If we’re a match, let’s shake on it (well, more like, let’s sign on the dotted line). We will send you a proposal, once an agreement is met on all aspects of the proposal, we will then send you our Services Agreement for your review and signature. For larger organizations and companies, we understand that you prefer to use your own vendor contracts, which we are open to using instead of our Services Agreement.
Before the work can begin, we need to fully understand your project, so we can tailor our work to your exact needs and business goals. This may have been completed during our initial meet-and-greet. But if we haven’t, then it’s a deeper dive into your expected outcome. For example, if you want us to interview your executives (subject matter experts) and customers, so they appear in the content produced, then this is the time where you send us names and contact information of the executives or customers you want us to talk to, as well as any other background material or existing collateral that will us better understand your brand, business’ mission, products/services, customers, culture, needs and goals. We see this as a collaborative process where we make sure we’re on the same page before we start doing our research and writing.
5. Research and Writing Phase:
I do the research and then I start writing the content. During this process, I will send you the first draft and give you the opportunity to request one round of revisions. Our clients are almost always happy with our first draft, and if any revisions are needed, it’s just a few minor tweaks here and there. But in the off chance you want major revisions, we will gladly revise the content to make sure you are happy. (We’ve never needed to do two rounds of revisions. But if you need a second round of revisions, we can do it for an extra fee).
OK, But How Much Does This All Cost?
We have a flexible pricing model for your content marketing needs, and it largely depends on your project needs and how time-consuming, complicated and technical it is – and whether or not we need to spend a lot of time doing reporting and research.
Here are some examples of our pricing:
For technology or larger companies that want case studies or white papers, we typically charge by the word. Our rate is $1.00 to $1.50 per word. For smaller businesses or solopreneurs, we can charge by the hour (typically $65 to $100 an hour, depending on the project). In our contract, we can set an hour limit, so there are no surprises when you receive our invoice. We also accommodate clients who prefer flat rates for projects. If you have any questions or want a price quote, contact us.