The Social Media Marketing Process
Depending on exact needs, the process and timing varies for each client and project. After we receive the completed New Client Questionnaire, onboarding typically takes 2 to 5 business days. Phase 1 can take anywhere from 10 to 20 business days. Phase 2 is usually ongoing, so based on your specific needs, goals and budget, together we will decide the exact timing and budget for Phase 2. For a la carte services, the timing varies per project based on the extent of each project and our current project pipeline.
1. Initial Inquiry:
After receiving your inquiry submission on our Contact Page, we will review your inquiry and contact you to set up a call. We do our best to get back to all inquiries on the same day that we receive them, but please note it can take up to 48 hours.
2. First Dance:
The initial call is like a first dance, or first date, in that it’s how we both see if there’s a fit between us, not only with needs and capabilities matching, but also chemistry and work style. We like to partner with our clients, grow together and make lasting friendships along the way. By doing this, it sets us both up for a productive and successful relationship.
3. The Handshake:
If we’re a match, let’s shake on it (well, more like, let’s sign on the dotted line). We will send you a proposal, once an agreement is met on all aspects of the proposal, we will then send you our Services Agreement for your review and signature. For larger organizations and companies, we understand that you prefer to use your own vendor contracts, which we are open to using instead of our Services Agreement.
Before the work can begin, we need to fully understand your business, social media and content marketing needs and goals. Onboarding is the period where we do our homework and get smart about your brand, business and marketing needs, with an emphasis on your social media and content marketing. We will send you an in-depth questionnaire that will help us not only make sure we’re both on the same page, but it also helps us to fully understand your brand and business’ mission, products/services, customers, culture, needs and goals. Being able to do a deep dive into your business helps us tailor our work for your exact needs and business goals.
5. Phase 1 (Planning and Set Up):
Time to roll up our sleeves and get to work! In Phase 1, we conduct an audit of your social media channels and content, and provide recommendations. The audit is a thorough examination and review of all your social media channels and content. It enables us to uncover and analyze what’s working and what’s not. You will get a report with the audit findings, plus our recommendations. Depending on your exact needs and plan purchased (package vs. a la carte services), Phase 1 may also include some, or all, of the following: Branded Social Media Businesses Pages (set-up or page refresh and makeovers, page optimization, and promotional takeovers); Social Media Framework; Social Media Strategy and Actionable Plan; Social Media Dashboard Set Up or Clean Ups; Content Strategy and setting up (if you don’t have one) a Social Media Content Calendar/Editorial Calendar. See details at: Social Media Marketing Services.
6. Phase 2 (Execution):
Now that the foundation is laid, the strategy and plan is in place and social channels are optimized, it’s time to focus on your Content Development, Management and Publishing; as well as Community Management and Engagement. Phase 2 also includes Paid Social (aka Social Media Advertising). Please note that the ad spend is not included in the monthly package price. Additional ad budget is required. Together, we will determine the paid social budget based on your overall social media marketing budget, needs and goals. See details at: Social Media Marketing Services.